ISPO Academy webinars

Extensive webinar platform as part of a 360° strategy

 

About the ISPO Network and the ISPO Academy

ISPO Munich is the world's largest multi-segment trade fair for sports. The ISPO network also includes the fairs ISPO Beijing and ISPO Shanghai, which take place annually in China. In close partnership with the industry association European Outdoor Group (EOG), OutDoor by ISPO will be held at the Munich Exhibition Grounds from 2019.

As an important part of ISPO's digital strategy, the ISPO Academy offers worldwide conferences, seminars and training programs for the sports business.

Goals

  • Continuing education of merchants and manufacturers
  • Expansion of ISPO's digital presence and offering
  • Webinar platform in ISPO look and feel
  • Paid content codell
  • Multilingualism: German and English

 

Approach

Techcast has built a media center for the ISPO Academy that is highly customized and exactly adapted to the needs and look and feel of ISPO. Merchants and manufacturers have access to webinars and lectures via different authorization models. The videos are produced in the Techcast-Studio in Munich as well as at other locations (e.g. ISPO Munich). Particularly high-quality content is offered via a shop function within the framework of a paid content model.

With the Academy, ISPO is pursuing a 360-degree strategy: merchants and manufacturers are reached with valuable content all year round, even between trade fair periods. In order to do justice to ISPO's international orientation, the media center was launched already in the first step both in German and in English.

Click here to see the ISPO Academy Website